When most brands think of performance marketing, they imagine dashboards, CPCs, and a pile of paid media invoices. But performance is far more than placing
People often assume that social media success is unpredictable. That it’s about getting lucky with trends or guessing what might go viral. But at CG
A logo is not a brand. Neither is a color palette, a trendy font, or a viral campaign. These things catch the eye—but great brands
When most brands think about performance marketing, their minds jump straight to ad budgets. “If we want to grow faster, we’ll spend more.” But that’s
