CG iNK
Start a project

Brand · Creative · Technology · AI · Growth

Make your brand as good as your business.

CG iNK is the brand, creative, technology and growth team for manufacturers, building-product brands, food companies and jewellers whose quality has outgrown how they look. We’re a founder-led creative, branding and digital marketing agency with 11+ years of experience, serving Delhi NCR and businesses across India.

Start a project See the work
Overhead photograph of a studio work table where one lime cord links five stages of the same unnamed graphite brand block: a sketchbook drawing, a campaign poster with brochure and social post, the machined block beside its 3D wireframe, a company website on laptop and phone, and search results with a rising chart and lead cards
  1. 01ThinkStrategy: The idea is sketched and positioned
  2. 02CreateCampaign: It becomes a campaign picture
  3. 03TransformAI · CGI: It is rebuilt in 3D and rendered
  4. 04BuildWeb: It is sold on a website and phone
  5. 05GrowDemand: It is found in search and ads
One object, five stages · CG iNK studio photograph (AI-generated)How we work

From the work

Clients include Magwin Windows & Doors · BYM Construction Chemicals · Belwal Bhog · Nigs Premium · Buildwell · Ashoka Poly Laminators · Nishan Interio · DRASOO · Easy Line Marking · HOMY

  • Brand & Strategy
  • Conceptual Advertising & Production
  • Creative Intelligence
  • Web & Technology
  • Growth
  • Brand Identity & Graphic Design
  • CGI & 3D Product Visuals
  • Packaging Design
  • Performance Marketing: Meta & Google Ads
  • SEO & AI Search

What we believe

Five things we will not compromise on.

  1. 01

    Brands don’t grow by posting.

    Ideas compound. Calendars don’t.

  2. 02

    Design should drive business.

    Every layout has a commercial job.

  3. 03

    Ads without strategy burn money.

    Strategy first. Spend second.

  4. 04

    We build systems, not content.

    One argument, every channel.

  5. 05

    Clarity creates growth.

    Understood faster. Chosen faster.

Selected work

View all work

How we think

Every category needs a different idea.

Six category briefs, opened the way we would open them: thought first, image second. Original CG iNK concept studies — created to show how the idea changes with the category.

  • Hands tearing a hot layered paratha with melting butter on a terracotta-red table, lit by direct flash Concept · CG iNK

    01 · Food & FMCG

    Make hunger visible.

    For food brands we sell the moment the product is used, not the pack shot: hard light, real texture, appetite first.

    Food & FMCG
  • A hand pulls back a handloom curtain from a jharokha window onto a misty lake at dawn, chai on the sill Concept · CG iNK

    02 · Hotels & hospitality

    Sell the arrival, not the amenities.

    Guests book a feeling. We photograph the first five minutes of the stay, not the spec sheet.

  • A lived-in Delhi living room at dusk: boucle sofa, a sleeping cat, a toy truck on the rug, a brass lamp just switched on Concept · CG iNK

    03 · Interiors & home

    Show the life, not the room.

    A room sells when people can see themselves in it: lived-in, specific, a little imperfect.

  • A gold temple necklace with rubies draped over a plain terracotta matka beside stacked kulhads and jasmine buds Concept · CG iNK

    04 · Jewellery & luxury

    Fine gold, humble clay.

    Luxury reads loudest against something honest; craft objects leave the piece as the only thing that shines.

    Jewellery & Luxury
  • Early sun on an apartment balcony: a woman waters potted tulsi and chilli plants from a brass lota, a steel tumbler of chai steaming on the ledge beside a newspaper Concept · CG iNK

    05 · Real estate

    Sell the morning, not the floor plan.

    Buyers buy the first sun on the balcony (the chai, the plants, the quiet routine) before they read the carpet area.

  • An installer in a helmet, safety glasses and gloves screws a grey fibre-cement board onto a steel stud frame on a bare concrete site Concept · CG iNK

    06 · Building products

    Prove it with a person, not effects.

    Strength claims land when a real installer shows them: the fixing, the handling, the finish. No sparks, no CGI explosions.

    Building Products & Materials

Start a project Your category, your idea. We open every brief this way.

We understand your world.

  1. 01 Manufacturing & Industrial
  2. 02 Building Products & Materials
  3. 03 Food & FMCG
  4. 04 Jewellery & Luxury

Social media

Different brands. Different feeds.

These are real months of work. The language, the formats and the posting rhythm are built for the category — never copied from one client to the next.

  1. Strategy
  2. Grid language
  3. Content system
  4. Posting rhythm
  5. Community
Plan a content system

Choose a brand

How this feed is built

Application and site education carry the month; the product shot closes it. Chat screens, X-rays and before-and-afters do the explaining.

See the live feed @buildwell_briqford

Buildwell Teach the site before you sell the board.
  • Buildwell post: a bolt and nut photographed on a red technical drawing, labelled length, coating and nut
  • Buildwell post: built as a family WhatsApp chat about a ceiling that is coming loose
  • Buildwell post: a couple photographing their finished ceiling, on saving a design and then living in it
  • Buildwell post: a shopkeeper holding up a handwritten site order list
  • Buildwell post: from the X-ray series: four ceiling build-ups shown as numbered cutaways
  • Buildwell post: taping a joint before finishing, with the tape and joint-compound packs

One month · 6 posts

Garg Iron Store Sell the morning the bathroom ruins.
  • Garg Iron Store post: six pairs of slippers outside one bathroom door at seven in the morning
  • Garg Iron Store post: on soft-close seats, headlined with the two a.m. bang of a toilet lid
  • Garg Iron Store post: on waterproofing: the rain has gone but the damp has not
  • Garg Iron Store post: a checklist of seven questions to ask before starting a bathroom
  • Garg Iron Store post: marking the shop from 1981 to 2026, with the categories it now carries
  • Garg Iron Store post: a counting puzzle asking how many joints in a fitting will rust

One month · 6 posts

Washington Dry Fruits Put the pack inside the family moment.
  • Washington Dry Fruits post: almonds falling into gajar ka halwa
  • Washington Dry Fruits post: a bowl of mixed seeds with each seed named around it
  • Washington Dry Fruits post: a handful of cashews, headlined that the fistful has got smaller
  • Washington Dry Fruits post: two children sharing a jar of cashews at a table
  • Washington Dry Fruits post: a classroom of children around an opened tiffin
  • Washington Dry Fruits post: a shopkeeper handing a pack across the counter

One month · 6 posts

Belwal Bhog Borrow the interface people already stare at.
  • Belwal Bhog post: two cups of chai laid out as a music player with cosy and filmy tracks
  • Belwal Bhog post: pairing hot biryani with cold raita on a laptop screen
  • Belwal Bhog post: built as a phone notification about late-night hunger
  • Belwal Bhog post: using a straining shirt button as the punchline for chaat masala
  • Reel
  • Belwal Bhog post: styled as a breaking-news card about poha

One month · 5 posts · 1 reel

Kumaun Hills Prove the grain, then sell the brand.
  • Kumaun Hills post: on ageing: the time it takes is what makes the rice better
  • Kumaun Hills post: on sortex cleaning, every grain checked by machine
  • Kumaun Hills post: a woman cooking the first meal in a new home
  • Kumaun Hills post: a large typographic NO against sticky rice
  • Reel
  • Kumaun Hills post: cooked rice beside the pack, on guests and hospitality

One month · 5 posts · 1 reel

Selected social work · CG iNK

What we do

One connected system, not five services.

Strategy, creative, technology and growth sit in one studio. The idea that sells your product is the same idea on the shelf, the website, the dealer counter and the search result.

  1. THINK

    Brand & Strategy

    A positioning line built on the product truth.

  2. CREATE

    Conceptual Advertising & Production

    Campaign ideas, shoots and films people remember.

  3. TRANSFORM

    Creative Intelligence

    CGI product visuals and films no shoot could make.

  4. BUILD

    Web & Technology

    Websites, commerce and custom digital products.

  5. GROW

    Growth

    Search, ads, marketplaces and dealer programmes, measured.

Creative Intelligence

From raw input to a campaign that couldn’t be shot.

Creative Intelligence is our AI-enabled production studio: AI visuals, VFX and CGI films made in-house, directed by the people who write the brand strategy.

See the transformation
CGI spot on a moving truck

Experience

Guests notice the details. We design them.

Menus, guest touchpoints, events and campaigns for international hotel brands across India, created with partner agencies.

  • Menus & F&B
  • Guest touchpoints
  • Weddings & banquets
  • Monthly campaigns
  • Signage & OOH
  • Exhibitions
Talk to us about a hotel or hospitality brief

Experience across leading brands

  • Courtyard by Marriott
  • Crowne Plaza
  • DoubleTree by Hilton
  • Fairfield by Marriott
  • Hawthorn Suites by Wyndham
  • Holiday Inn
  • Hyatt
  • Le Meridien
  • Marriott
  • Radisson
  • Ramada Encore by Wyndham

Selected hospitality work was delivered in a B2B, partner-led or white-label capacity in collaboration with other agencies. Brand names are shown solely to represent CG iNK’s experience across the hospitality sector and do not necessarily indicate a direct contractual relationship with CG iNK.

How we work

  1. 01

    Understand the business

  2. 02

    Find the product truth

  3. 03

    Build the system

  4. 04

    Grow the demand

Who we work best with

  • Established manufacturers and brands ready to look the part
  • Monthly retainers or defined projects from ₹1 lakh
  • Teams who will share product knowledge and data
  • Not for one-off posts or lowest-price briefs

People

Creative Narender founded CG iNK to close the gap between how good a business is and how good it looks. He leads creative direction across the studio — brand, conceptual advertising, AI and CGI production, websites and growth — and starts every brief the same way: by understanding the business before designing anything.

Creative Narender — Founder & Creative Art Director

About the founder

Tell us what should change.

Start a project Message us on WhatsApp