Services · GROW · Growth

Performance marketing: Meta Ads and Google Ads that carry an idea.

Meta Ads and Google Ads planned, made and run by the team that builds the brand — so the ads carry a real idea and the leads reach someone who can sell.

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Example system How a performance campaign runs

  1. 01 AudienceMeta Ads · Google Search
  2. 02 CreativeStatics, reels, carousels
  3. 03 Landing pageLanding pages and lead forms
  4. 04 LeadLead routing to CRM or WhatsApp
  5. 05 OptimisationBudget moves to what works

Weekly tests of audiences and creative

CG iNK explanatory diagram · not a client system

Who it is for

For businesses that need enquiries and sales, not just clicks.

Businesses that need enquiries, dealer leads or online sales, and are tired of campaigns that spend well and sell little.

Industries we do this for

Building Products & Materials, Food & FMCG, Jewellery & Luxury, Manufacturing & Industrial

What usually goes wrong

  1. 01

    Cheap leads that never buy

    Qualifying questions and routing, judged on what sales can close.

  2. 02

    Ads that look like everyone else's

    Creative made from the product truth, not a template.

  3. 03

    Nobody can say what the money bought

    Tracking set up before launch, and reports you can match against the enquiries and sales in your own records.

What you get

Deliverables

Campaign structure, audiences and keywords, the creative itself, landing pages, lead routing and honest reporting. We report only what we can verify, and we agree the measures before spending.

  • Campaign plan and budget split
  • Meta Ads (Facebook and Instagram)
  • Google Search and Performance Max
  • Ad creative: statics, reels, carousels
  • Landing pages and lead forms
  • Lead routing to CRM or WhatsApp
  • Monthly reporting

How it works

From brief to live

  1. 01

    Measures first

    What counts as a result — enquiries, dealer calls, sales — agreed before launch.

  2. 02

    Build

    Tracking, landing pages and creative made together.

  3. 03

    Run and learn

    Weekly tests of audiences and creative; budget moves to what works.

  4. 04

    Report

    Monthly numbers you can check against your own records.

Platforms Meta Ads Manager · Google Ads · GA4

Proof

Work where this mattered

Food & FMCG

A masala with a face, and a reason.

Recorded Performance Marketing: Meta & Google Ads · Social Advertising & Content · AI Product & Campaign Visuals · Website Design & Development

Working together

Project or retainer

  • Retainer — Monthly management; media budget is paid directly to Meta and Google.

Part of GROW

Search, performance and lead systems that carry the work to the people who buy. Growth

Often paired with

SEO & AI Search, Website Design & Development

Looking for something else? Find a service

Questions buyers ask

Do you run Meta and Google ads, or only make the creative?

Both. The same team plans, makes and runs the campaigns.

What budget do we need?

It depends on the market and the goal. We propose a test budget first and scale only what works.

Tell us what should change.