Industries · Building Products & Materials

From the spec sheet to the dealer counter.

Brand, campaigns, content and websites for building-product and construction-chemical manufacturers — making technical products easy to understand, specify, stock and sell.

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How the sale happens Building Products & Materials

  1. 01Specifiers and architectsTechnical website
  2. 02Contractors and applicatorsSite films
  3. 03DealersDealer kits
  4. 04HomeownersCampaigns
CG iNK explanatory diagram · drawn from this page’s buying chain

What gets in the way

  1. 01

    The product disappears once installed

    Adhesives, pipes and profiles vanish behind the finish; their quality has to be made visible before the sale.

  2. 02

    Contractors buy on habit

    Site-level proof and simple comparisons give them a reason to switch.

  3. 03

    Dealer counters are crowded

    Counter material and packaging that explain the difference in seconds.

  4. 04

    Specifiers cannot find the specs

    Technical data structured on the website, not buried in a PDF.

How the sale is made

Building products are chosen by people who never see the factory.

  1. 01

    Specifiers and architects

    Technical data and confidence.

    Technical website · Spec sheets

  2. 02

    Contractors and applicators

    Proof it works on site.

    Site films · Application guides · Social content

  3. 03

    Dealers

    A reason to recommend you.

    Dealer kits · Counter displays · Packaging

  4. 04

    Homeowners

    A brand they recognise and trust.

    Campaigns · Meta and Google ads

The proof

  1. Raw
  2. Idea
  3. Image
  4. Experience
  5. Growth

Questions building products teams ask

Do you work with building-product and construction-chemical manufacturers?

Yes. We make brands, campaigns, dealer material, packaging and websites for building-product makers, including tile adhesives, pipes and profiles.

Can you make a technical product easy for contractors and dealers to understand?

That is most of the work: turning specifications and test results into site films, counter material and simple comparisons a contractor or dealer can use.

Tell us what should change.