Case study · Building Products & Materials

Making the thing behind the tile matter.

Client
BYM Construction Chemicals — Building Products & Materials
Engagement
Direct client · 2026
Services
Conceptual Advertising · Website Design & Development · Social Advertising & Content · Dealer & Distributor Acquisition
Campaign illustration comparing laying tiles to a lifelong commitment
  1. Raw
  2. Idea
  3. Experience

01 · Raw

The product truth

Tile adhesive is invisible once the tile is laid.

02 · Idea

Treat tiling like a commitment you make once.

Campaign illustration comparing laying tiles to a lifelong commitment

04 · Experience

Where the brand lives

Live brand presence

Channels CG iNK built or manages.

Tell us what should change.