CG iNK
Start a project

Web & Technology

Not a website. A working part of the business.

Websites, Shopify stores and digital systems designed around what the business needs them to do — then built, connected and kept fast by the same team.

  1. 01CustomerWho arrives, and what they came to do
  2. 02ExperiencePages, journeys and the product page
  3. 03Business logicPrices, ranges, dealers, rules
  4. 04CommerceCart, checkout, payments, shipping
  5. 05CMSContent the team can change itself
  6. 06IntegrationCRM, WhatsApp, marketplaces, APIs
  7. 07GrowthSearch, ads and measurement feeding back in
Example system · the layers a website runs on — not a client system

How we start

The website isn’t the deliverable. The outcome is.

  1. 01

    Business

    What must the company achieve?

  2. 02

    User

    What does the customer need to do?

  3. 03

    Experience

    Which journey makes that easy?

  4. 04

    System

    What functionality makes it work?

  5. 05

    Technology

    Which platform and integrations support it?

  6. 06

    Growth

    How will people find and use it?

Not one template

Different businesses need different websites.

  • Corporate & B2B

    Credibility, clear offers, enquiry paths.

  • Manufacturing

    Product ranges, technical proof, dealer and distributor enquiries.

  • E-commerce

    Products, collections, checkout and commerce UX.

  • Shopify

    Storefronts with custom sections, journeys and conversion work.

  • D2C brands

    Brand, product and content working as one store.

  • Custom digital products

    Portals, business applications and internal systems.

Advanced Shopify · design, development & CRO

More than a theme in your colours.

  • Custom sections
  • Custom customer journeys
  • Product-page experience
  • Consultation & appointment flows
  • Conversion (CRO) work
  • Store management

  1. 01 Discover

    Best-sellers collection grid with prices

    Collection · discovery

  2. 02 Consider

    Product page with price, ring size, add to cart and a Customize product button

    Product page · Shopify

  3. 03 Customise

    Custom design page with the custom-piece order and design categories

    Start your piece

  4. 04 Consult

    Section for requesting a private showroom appointment

    Private appointments

  5. 05 Follow the making

    Section offering live video calls while a piece is being made

    24/7 live production access

One store, read as a customer moves through it · A bespoke jewellery house, built to sell across borders.

Digital work

Different businesses, different systems.

Industries Building Products & Materials, Food & FMCG, Jewellery & Luxury, Manufacturing & Industrial

Experience design

Good UI isn’t decoration. It removes friction.

  • Information architecture
  • User journeys
  • Responsive design
  • Forms & lead paths
  • Commerce UX
  • Content hierarchy
  • Accessibility
  1. Discovery
  2. Information architecture
  3. UX
  4. UI
  5. Development
  6. CMS & commerce
  7. Integrations
  8. Test & optimise

  1. 01 Wireframe Information architecture

  2. 02 Interface Content hierarchy · forms & lead paths

  3. 03 Responsive system One design across desktop, tablet and phone

Example system · wireframe → interface → responsive system — not a client site

Custom development

Websites sit inside businesses.

  1. Customer
  2. Website or app
  3. Business logic
  4. CRM · CMS · commerce
  5. Automation & notifications
  6. Your team
Example system architecture — not a client system

What we build

  • Web applications & portals
  • Custom software
  • Mobile apps
  • APIs & integrations
  • CRM & business systems
  • Automation
  • CMS

Connected to

CRM · WhatsApp & email · Analytics & Meta Pixel · Google · Payments & shipping · Marketplaces · APIs

Built in, not bolted on

The experience should feel premium before it finishes loading.

A CMS your team can use

Update products, projects, pages, case studies, SEO and leads — without calling a developer for every edit.

SEO from the first line

Semantic HTML, metadata, schema, sitemaps, redirects and content structure ready for search and AI answers.

Fast by design

Responsive images, modern formats, lazy loading, restrained motion and Core Web Vitals checked before launch.

Less friction

Clear hierarchy, strong product information, trust, simple forms and mobile paths that lead somewhere.

One team

The website is where everything meets.

  • Brand

    A premium brand with an ordinary website still feels ordinary.

    Brand & strategy
  • Content

    A website needs imagery, film, copy and proof — not just page templates.

    Ideas & production
  • Growth

    Website → search → ads → landing page → lead or sale → measurement.

    Growth

What it can solve

Start with what the business needs to change.

  • Look more premium
  • Generate leads
  • Improve export buyer credibility
  • Sell online
  • Grow e-commerce
  • Transform digitally

Built with Laravel & PHP · Shopify · WordPress · JavaScript · MySQL · REST APIs — chosen for the problem, not the other way round.

Your website should have a job. Tell us what it needs to do.

Start a project