Case study · Manufacturing & Industrial
From the factory floor to the marketplace shelf.
- Client
- Ashoka Poly Laminators — Manufacturing & Industrial
- Engagement
- Direct client
- Services
- Website Design & Development · SEO & AI Search · Social Advertising & Content · Photography, Film & Reels
01The factory, as it runs
02Granule to roll
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01Raw material
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02Tape line
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03Yarn creel
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04Tarpaulin line
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05Finished tarpaulin
03Factory to marketplace
01 · Raw
The product truth
A packaging manufacturer making tarpaulin, BOPP and PP bags and laminated pouches — products buyers judge on strength and finish they cannot see in a listing.
02 · Idea
Show the factory, and the product explains itself.
How it connects
From factory to market
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01 · Factory
Tarpaulin, BOPP and PP bags and laminated pouches, made at scale. Buyers judge them on strength and finish — qualities a listing cannot show on its own.
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02 · Proof
So the shoot went to the factory floor: looms, extrusion, winding, printing and the people who run them. Seeing it made is the evidence a spec sheet cannot give.
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03 · Brand
The finished product and the consumer tarpaulin brand that sells it, presented so technical manufacturing reads clearly to whoever is buying.
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04 · Digital
Two websites — one for the manufacturer, one for the tarpaulin brand — with social and search, so trade buyers and end customers each arrive in the right place.
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05 · Commerce
Amazon and Flipkart listings and account management put the product where buyers already shop, carrying the same factory proof.
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06 · Growth
Measured only with verified data.
01 · Factory
Factory
Tarpaulin, BOPP and PP bags and laminated pouches, made at scale. Buyers judge them on strength and finish — qualities a listing cannot show on its own.
02 · Proof
Proof
So the shoot went to the factory floor: looms, extrusion, winding, printing and the people who run them. Seeing it made is the evidence a spec sheet cannot give.
03 · Brand
Brand
The finished product and the consumer tarpaulin brand that sells it, presented so technical manufacturing reads clearly to whoever is buying.
04 · Digital
Digital
Two websites — one for the manufacturer, one for the tarpaulin brand — with social and search, so trade buyers and end customers each arrive in the right place.
05 · Commerce
Commerce
Amazon and Flipkart listings and account management put the product where buyers already shop, carrying the same factory proof.
04 · Experience
The digital experience
Website & digital experience
- Business context
- A manufacturer and its consumer product brand, each needing its own website.
- Development
- Two websites: one for the manufacturer, one for its tarpaulin brand.
- SEO
- Search optimisation for both sites.
Commerce & marketplaces
- Marketplaces
- Amazon and Flipkart — listing and account management.
- Catalogue & listings
- Product content for marketplace listings.
Live brand presence
Channels CG iNK built or manages.