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Industries · Food & FMCG

Make the shelf choose you.

Brand, content, websites and marketplace work for food and FMCG brands — giving products a reason to be picked, on the shelf and on the screen.

Request a brand audit

How the sale happens Food & FMCG

  1. 01Distributors and retailersTrade presentations
  2. 02The shelfPackaging
  3. 03MarketplacesPack shots
  4. 04The kitchenSocial content

A reason to buy again.

CG iNK explanatory diagram · drawn from this page’s buying chain

What gets in the way

  1. 01

    The pack blends into the shelf

    Packaging built on one clear reason to pick it up.

  2. 02

    Marketplace listings look like everyone else's

    Pack shots, A+ content and titles that sell the difference.

  3. 03

    Content without a character

    A brand idea that social, packaging and ads all carry.

  4. 04

    Range extensions dilute the brand

    A range architecture that keeps every new product recognisable.

How the sale is made

Food is bought in seconds — on a shelf, in a thumbnail, in a feed.

  1. 01

    Distributors and retailers

    A product that will move.

    Trade presentations · Catalogues

  2. 02

    The shelf

    Seconds to be noticed and understood.

    Packaging · Point-of-sale

  3. 03

    Marketplaces

    Thumbnails and listings that convert.

    Pack shots · CGI · Marketplace growth

  4. 04

    The kitchen

    A reason to buy again.

    Social content · Recipes and reels · Meta ads

The proof

  1. Raw
  2. Idea
  3. Image
  4. Experience
  5. Growth

What we make for food

Questions food teams ask

Can you help our products sell on Amazon and Flipkart?

Yes: pack shots, A+ content and listing copy, planned together with the brand and packaging so the listing and the shelf say the same thing.

Tell us what should change.

Request a brand audit