CG iNK
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Services · BUILD · Web & Technology

Shopify design & development built around how people buy.

Shopify stores designed and built around how your customers choose and buy: product pages, custom sections, consultation and appointment flows, and the conversion work that continues after launch.

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Example system How a Shopify store is shaped

  1. 01 CatalogueHow customers choose and compare
  2. 02 ProductProduct-page experience
  3. 03 CartCustom sections and journeys
  4. 04 CheckoutDesigned on phone first
  5. 05 Operations / GrowthStore management · conversion testing
CG iNK explanatory diagram · not a client system

Who it is for

For brands that sell online, or are about to.

D2C brands and retailers selling online: jewellery, food, lifestyle and products with consultation, customisation or many variants.

Industries we do this for

Food & FMCG, Jewellery & Luxury

What usually goes wrong

  1. 01

    The store looks like a theme demo

    Custom sections and product pages designed around your products, not the template.

  2. 02

    The product page leaves questions unanswered

    Sizes, materials, customisation and consultation built into the page and the journey.

  3. 03

    Visitors browse and leave

    Conversion work after launch (checkout, speed, trust, follow-up), tested one change at a time.

What you get

Deliverables

Theme design and development, custom sections, product-page experience, consultation and appointment flows, apps and integrations, and conversion work after launch.

  • Custom sections
  • Custom customer journeys
  • Product-page experience
  • Consultation & appointment flows
  • Conversion (CRO) work
  • Store management

How it works

From brief to live

  1. 01

    Journey

    How customers choose, compare and buy, mapped before design.

  2. 02

    Design

    Product, collection and checkout experience on phone first.

  3. 03

    Build

    Custom sections and integrations your team can manage.

  4. 04

    Improve

    Conversion testing after launch.

Platforms Shopify · Shopify apps · Meta and Google sales channels

Proof

Work where this mattered

Working together

Project or retainer

  • Project — Fixed scope, with a written brief, timeline and deliverables.
  • Retainer — Conversion work and store management.

Part of BUILD

Websites, commerce and the systems behind them — designed and developed by the team that shapes the brand. Web & Technology

Often paired with

CGI & 3D Product Visuals, Performance Marketing: Meta & Google Ads

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Looking for something else? Find a service

Questions buyers ask

Can you work on our existing Shopify store?

Yes — redesigns, custom sections and conversion work on live stores, without taking the store offline.

Do you build custom sections, or only install a theme?

Custom sections designed around your products, which your team can then edit and rearrange in the Shopify theme editor.

Tell us what should change.

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