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Case study · Jewellery & Luxury

A bespoke jewellery house, built to sell across borders.

Client
DRASOO — Jewellery & Luxury
Engagement
Direct client
Services
Shopify Design & Development · Performance Marketing: Meta & Google Ads · Social Advertising & Content · AI Product & Campaign Visuals

01The storefront, in use

Bespoke design section with a design screen and consultation buttons
Product page on mobile

02Editorial sheets

Custom name pendant on a diamond chain beside a black DRASOO pouch
01Custom pendant · social post
Diamond tennis chain with a name pendant, a DRASOO pouch and a gem laboratory certificate
02Diamond chain with its lab certificate · social post

03Reels, frame by frame

  1. A diamond ring held in a gloved hand

    Reel frame · ring

  2. Hands setting stones into a ring with a fine tool

    Reel frame · stone setting

  3. A gloved hand polishing a DRASOO name plate on a wheel

    Reel frame · finishing

  4. A jewellery design being sketched on a tablet

    Short-form video · design sketch

01 · Raw

The product truth

Every piece is made to a client’s own concept, so the storefront has to start a conversation — not just list products.

02 · Idea

A bespoke piece begins with a brief. Every channel has to lead back to that one conversation.

How it connects

Commerce, content and performance as one system

  1. 01 · Luxury product

    Fine jewellery made to each client’s own concept. The product is the brief, so everything after it has to carry the craft, not just a price.

  2. 02 · Digital commerce

    A Shopify storefront built to sell across borders — homepage, collections and product pages, with custom Shopify work and conversion-rate optimisation — so a made-to-order piece can be bought as easily as a ready one.

  3. 03 · Custom Shopify experience

    Custom-piece orders, design consultations, in-person appointments and live production access, built into the store: the bespoke conversation happens where the buying happens.

  4. 04 · Content & creative

    Product and campaign imagery made for each piece and campaign, so the craft reads on a screen before it is ever held.

  5. 05 · Multi-channel presence

    Instagram, Facebook, YouTube, LinkedIn and Google Business Profile, managed as one presence that leads back to the same enquiry.

  6. 06 · Performance & growth

    Paid campaigns pointed at the same enquiry and checkout. Results appear only once verified.

Diagram · an explanation of the engagement, not client artwork

01 · Luxury product

Luxury product

Fine jewellery made to each client’s own concept. The product is the brief, so everything after it has to carry the craft, not just a price.

Storefront section with four craft and product images
The craft standard

02 · Digital commerce

Digital commerce

A Shopify storefront built to sell across borders — homepage, collections and product pages, with custom Shopify work and conversion-rate optimisation — so a made-to-order piece can be bought as easily as a ready one.

Best-sellers collection grid with prices
Collection · discovery

03 · Custom Shopify experience

Custom Shopify experience

Custom-piece orders, design consultations, in-person appointments and live production access, built into the store: the bespoke conversation happens where the buying happens.

Custom design page with the custom-piece order and design categories
Start your piece
Section offering live video calls while a piece is being made
24/7 live production access
Section for requesting a private showroom appointment
Private appointments

05 · Multi-channel presence

Multi-channel presence

Instagram, Facebook, YouTube, LinkedIn and Google Business Profile, managed as one presence that leads back to the same enquiry.

Iced initial pendant on black
YouTube · Short-form video
Heart ring held between fingers: every detail made only for you
YouTube · Short-form video
Clover diamond bracelet on black
YouTube · Short-form video

04 · Experience

The digital experience

Website & digital experience

Business context
An international, made-to-order fine jewellery business selling online.
Development
Custom Shopify development.
Shopify / e-commerce
Shopify — ongoing store management and custom Shopify work.
CRO
Conversion-rate optimisation on the storefront.

Commerce & marketplaces

Storefront
Shopify storefront, managed by CG iNK.
Operations
Store management alongside performance marketing and multi-channel social.

Live brand presence

Channels CG iNK built or manages.

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