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Industries · Manufacturing & Industrial

Your factory is world-class. Your brand should show it.

We turn engineering, standards and production quality into a brand that buyers, dealers and export partners can see and trust.

Request a brand audit

How the sale happens Manufacturing & Industrial

  1. 01The factoryFactory film
  2. 02Distributors and dealersCatalogues
  3. 03Contractors and specifiersSpec sheets
  4. 04Marketplaces and export buyersMarketplace listings
CG iNK explanatory diagram · drawn from this page’s buying chain

What gets in the way

  1. 01

    Ordinary photos hide extraordinary engineering

    Buyers see a white window, a grey pipe, a sack of powder — not the tolerances, tests and machines behind it.

  2. 02

    Websites that don’t survive an export buyer’s first visit

    No specifications, certifications or proof where an international buyer looks for them.

  3. 03

    Dealers selling on price

    When the brand gives them nothing else to say, the discount becomes the pitch.

  4. 04

    Technical facts nobody translates

    Standards and test results stay in the spec sheet instead of becoming the reason to buy.

How the sale is made

From the factory floor to the buyer, every link needs a different reason to choose you.

  1. 01

    The factory

    Capacity, testing and standards turned into proof people can see.

    Factory film · Product photography · CGI cut-aways

  2. 02

    Distributors and dealers

    Something to sell with besides price.

    Catalogues · Dealer kits · Counter displays · Dealer acquisition

  3. 03

    Contractors and specifiers

    Specifications, comparisons and confidence on site.

    Spec sheets · Site films · Technical website

  4. 04

    Marketplaces and export buyers

    Listings and a website that answer every question first.

    Marketplace listings · Export website · B2B lead generation

Built from the real thing

How we market an industrial product: from what it is, to the people who sell, specify and buy it.

  1. 01

    Product understanding

    The tolerances, tests and machines behind the product.

  2. Rows of yarn bobbins on a creel stand
    Real work

    02

    Factory & process

    Capacity, testing and standards turned into proof people can see.

  3. 03

    Technical proof

    Standards and test results made the reason to buy.

  4. 04

    Dealer & distributor communication

    Something to sell with besides price.

  5. 05

    Digital presence

    Specifications, certifications and proof where an export buyer looks.

  6. 06

    Demand generation

    B2B lead generation, dealer acquisition and LinkedIn.

The proof

  1. Raw
  2. Idea
  3. Image
  4. Experience
  5. Growth

What we make for manufacturing

Questions manufacturing teams ask

Do you work with export-focused manufacturers?

Yes. We build the proof international buyers look for: specifications, certifications, product films and a site that answers their questions.

Can you work from our factory and products?

That is the preferred starting point. We plan shoots, CGI and technical visuals around real products and processes.

How do you measure results?

We agree the measures before starting — enquiries, dealer conversations, RFQs — and report only verified numbers.

Tell us what should change.

Request a brand audit