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Founder

Creative Narender

Founder & Creative Art Director, CG iNK · Based in Noida

11+ years across creative, branding, digital marketing and technology.

Creative Narender founded CG iNK to close the gap between how good a business is and how good it looks. He leads creative direction across the studio — brand, conceptual advertising, AI and CGI production, websites and growth — and starts every brief the same way: by understanding the business before designing anything.

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Founder story

More than one discipline, from the start.

Creative Narender came into the creative industry through a mix of design, 3D, visual production, architecture and marketing, rather than one narrow discipline.

His education in commerce and marketing gave him a business lens. Training at MAAC and CADD Centre gave him a visual and spatial understanding of design.

Today his role is to connect business understanding, brand thinking, creative direction, technology and growth, so every brief starts from how the business actually sells.

Background & training

A background that combines commerce, marketing, design, architecture, 3D and visual production.

  • MBA — Marketing
  • M.Com
  • B.Com
  • 3D Animation & VFX — MAAC South Ex
  • Master Diploma in Interior Design & Architecture — CADD Centre Jaipur

From freelancing to CG iNK

From agency work to a team of his own.

  1. 01

    Learning

    Commerce and marketing, then 3D, VFX, interior design and architecture training.

  2. 02

    Agency work

    Several agencies in Jaipur and Bangalore.

  3. 03

    Freelancing

    Independent creative work for his own clients.

  4. 04

    Building CG iNK

    Freelance work grew into a studio of its own.

  5. 05

    One team

    Today a multidisciplinary team across creative, growth, photography, SEO and development, supported by specialist collaborators.

What he works across

Creative direction across the whole studio.

  1. 01

    Brand strategy

    Positioning and the brand systems that carry it.

  2. 02

    Conceptual advertising

    Ideas that make the benefit visible.

  3. 03

    Creative direction

    One standard across design, film and campaigns.

  4. 04

    AI / CGI-enabled production

    AI, CGI and VFX directed like a shoot.

  5. 05

    Digital experiences

    Websites and commerce built around how people buy.

  6. 06

    Marketing & growth

    Creative that gives media something to work with.

Working philosophy

How he thinks about the work.

  1. 01

    Design is not decoration.

    Every layout, pack and frame has a commercial job to do.

  2. 02

    Understand the business first.

    Products, buyers, dealers and margins come before mood boards.

  3. 03

    Find the truth inside the product.

    The strongest idea is usually already there. The work is making it visible.

  4. 04

    Connect everything.

    Brand, creative, technology and growth should carry the same argument.

  5. 05

    AI expands production, not thinking.

    New tools make more possible. They don’t decide what is worth making.

  6. 06

    Execution changes. Thinking stays connected.

    Formats and platforms move on; a clear idea holds them together.

The team

Different disciplines. One connected team.

Strategy, creative, photography, growth, SEO and development work as one team, with specialist collaborators brought in where a brief needs them.

See the thinking

Selected work Creative Intelligence Insights About CG iNK

Work with Creative Narender and the CG iNK team.

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