Case study · Manufacturing & Industrial
Making engineering visible.
- Client
- Magwin Windows & Doors — Manufacturing & Industrial
- Engagement
- Direct client · 2026
- Services
- Conceptual Advertising · Website Design & Development · SEO & AI Search · Social Advertising & Content
- Impact strength
- Weather resistance
- Wall thickness accuracy
- UV stability
- Raw
- Idea
- Image
- Experience
01Campaign key visual
02The campaign, as one system
-
01Problem · clinical white
-
02Proof · staged test
-
03Aesthetic · dark architecture
03Product truth
01 · Raw
The product truth
A white uPVC window looks like every other white uPVC window. The difference — the profile system, the European EN 12608 testing, the double glazing — sits inside the frame, where buyers can’t see it.
02 · Idea
Stop claiming quality. Stage the test.
03 · Image
A visual language
Three registers, one brand: clinical white for technical truths, dark architecture for premium finishes, and a single orange accent from the brand mark.
04 · Experience
A content system, not a feed
Every piece belongs to one of four recurring series, so the brand repeats one argument from different angles instead of posting at random.
| Series | Job | Formats |
|---|---|---|
| Standards | Explain the tests and the profile system | Carousels, posts |
| Problems | Name the homeowner’s pain: condensation, regret | Posts, reels |
| Aesthetics | Show finishes and design options | Posts, reels |
| Proof | Stage tests and comparisons | Reels, hero posts |
Distribution · Instagram and Facebook
Live brand presence
Channels CG iNK built or manages.
