Case study · Food & FMCG

A masala with a face, and a reason.

Client: Belwal Bhog — Food & FMCG
Engagement: Direct client · 2026
Services: Website Design & Development · SEO & AI Search · Performance Marketing: Meta & Google Ads · Social Advertising & Content

Raw
Idea
Image
Experience

01 · Raw

The product truth

Pure, recognisable spice blends for everyday cooking.

02 · Idea

A mascot and kitchen moments that make the pack familiar.

Kitchen scene with a spice pack and steaming wok

03 · Image

A visual language

Illustrated mascot beside a sabzi masala pack — Mascot and pack

04 · Experience

Where the brand lives

Live brand presence

Channels CG iNK built or manages.

Tell us what should change.

Start a project