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Services · THINK · Brand & Strategy

The document that sells when nobody is in the room.

Catalogues, brochures and sales collateral: the material a buyer reads, keeps and forwards when the salesperson has left the room.

A catalogue is not a design job with pictures in it. It is the argument a buyer walks through alone — range, specification, proof, price, next step — and the order of that argument decides whether it works. Technical specifications are reproduced from the client's own source, never approximated.

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Who it is for

For a sale that is decided after the meeting.

Manufacturers and B2B businesses whose buying decision happens over weeks, where a product range has to be explained, specified and compared before anyone commits.

What usually goes wrong

  1. 01

    The catalogue is a price list with photos

    Structure built around how the product is chosen, not around how the factory organises it.

  2. 02

    Specifications differ between documents

    One checked source for every figure, carried through every piece.

  3. 03

    The printer keeps sending it back

    Artwork prepared to the printer's own specification, with bleed, colour and dielines handled before it goes.

What you get

Deliverables

  • Product and range catalogues
  • Company profile and capability documents
  • Technical brochures and spec sheets
  • Dealer and distributor kits
  • Trade-show and exhibition material
  • Print-ready artwork and editable production files

How it works

From brief to live

  1. 01

    Understand the sale

    Who reads this, at what point, and what they need settled before they move.

  2. 02

    Structure

    The order of the argument: range, specification, proof, next step.

  3. 03

    Produce

    Photography organised or arranged, artwork built, specifications checked against the source.

  4. 04

    Press

    Print-ready files to the printer's own specification, and the editable files handed over.

Proof

Work where this mattered

Working together

Project or retainer

  • Single piece — One catalogue, brochure or profile, scoped and quoted.
  • Collateral system — A full set built on one structure, so a new product slots in without a redesign.

Part of THINK

Positioning, identity and the material a sales team actually carries — profiles, catalogues, packaging and presentations. Brand & Strategy

Often paired with

Brand Identity & Graphic Design, Packaging Design

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