Hotels & Resorts
You own the property. Who is watching the experience today?
A founder-side partner for hotels and resorts. We run the brand, the content and the bookings ourselves, and coordinate the rest — standards, training, suppliers, systems — so the property holds to a standard on the days you are not in the building.
One day, without you
A property runs twenty-four hours. A person does not.
None of this is carelessness. It is the arithmetic of owning something that never closes.
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06:30
The first guest is already awake
The lobby still smells of last night. Nobody has walked the property since the shift changed.
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08:00
Breakfast service
The buffet looks nothing like the photographs that sold the room.
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11:00
Check-out
A guest leaves unhappy and says nothing at the desk. The review arrives on Thursday.
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14:00
Housekeeping turnover
Two rooms are passed without a check. The standard exists, on paper, in a folder.
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19:00
The restaurant fills
The menu pushes what the kitchen is slowest at, and nobody at the table is selling.
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23:00
Night audit
The day becomes a single number. Nobody is asked what the number was made of.
06:30 — and it begins again
What owners tell us, before they tell us anything else
“I only find out when a review appears.”
“My staff are good people. Nobody ever trained them.”
“Every supplier quotes a different number and I cannot tell which one is fair.”
“The photographs that sell the room are three years old.”
“I am told the inspection is next month, and nobody can tell me whether we would pass.”
What we hold, and how
Some of this we run. The rest we coordinate — and we say which is which.
The property
Run by CG iNK
- Brand and identity for the property and its restaurants
- Property, room and food photography, and the content calendar it feeds
- Social media, campaigns and influencer activity
- Booking and performance campaigns
- Menus, in-room collateral and guest-facing print
- Website, booking journey, CMS and internal systems
- Staff training on presentation, service language and standards
Coordinated with specialists
- Construction and interior work, coordinated with contractors
- Hiring, arranged with recruitment partners
- Procurement and supplies — amenities, linen, bottled water, consumables — sourced direct
- Pre-inspection and audit readiness, supported ahead of a formal audit
We hold this ourselves We brief a specialist and stay accountable for the result
We are not a contractor, a recruiter or an auditor. For that work we find the people, brief them, and stay accountable for the result.
Photography, film and content
A property is photographed once, and then has to appear everywhere.
Most properties pay for the same building more than once — once for the listing, once for the website, again when the banquet season starts — because nobody planned the shoot around everywhere the pictures would have to go.
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Booking listings
Rooms shot true to what the guest will actually walk into. The gap between the listing and the room is where the review is lost.
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The website
Atmosphere before inventory. The frames that make someone want the property before they price it.
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Reels and social
Vertical, moving, and with people in the frame. An empty room does not travel.
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Banquet and wedding sales
The property dressed rather than empty — what a family is really booking when they book the lawn.
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Restaurant and in-room
Food shot at service temperature, with the menu and the in-room collateral built from the same set.
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The brand film
One film the property can lead with, cut down into the pieces sales and social keep asking for.
What we make on the property
- Property, room and suite photography
- Food and restaurant photography
- Brand films
- Reels and short-form video
- Influencer content, where it suits the property
- Campaign and concept video
- Staff and service photography
We plan the shoot before anyone arrives — what has to be covered, in what light, in what order, and what each frame is for. The property keeps running while we work. Where a shoot needs a specialist we do not staff, we arrange it and stay accountable for the result.
A hotel sells on being believed, so the property itself is always photographed for real. For campaign work around it — a concept a shoot could not stage, or a set of variations an ad needs — we also produce AI and CGI films and imagery, where that is the better route.
Guest-facing work
From the campaign they see online to the menu they hold at the table.
Hospitality branding does not stop at a logo and a feed. It carries on through the restaurant, the room, the banquet and every printed thing a guest picks up — and those are the pieces that get judged at arm’s length.
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Menus À la carte menu page Illustrated dish, hand-set type and a price column, laid out for the table. -
In-room In-room dining menu cover The piece a guest meets alone in the room, with nobody there to explain it. -
F&B campaigns Restaurant campaign creative Drawn rather than photographed, so the offer reads before the food does.
9 pieces · 5 kinds of work
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Menus All-day dining menu A long listing that still has to be read quickly by a guest holding it one-handed. -
F&B campaigns Beverage feature illustration Painted artwork for a drinks promotion, built to sit in print and on screen. -
Festive & events Festive campaign creative Seasonal work a property needs ready weeks before the season arrives. -
Festive & events Festive campaign infographic One festival, named differently across the country — drawn as a map. -
Food photography Festival thali Shot overhead because that is the only angle that holds a full thali. -
Food photography Mezze platter Styled and lit for a menu spread rather than for a social post.
Work produced in partner-led and white-label collaborations across leading hotel brands, shown with every property identifier removed.
Designed to look right. Built to print right.
A hotel does not need a JPEG. It needs a file a printer can run — correct size, bleed and finish, with the artwork still editable the next time the menu changes. Years of this work went out as production files, not previews, and that is usually where hospitality design falls over.
- Print-ready artwork, built to the printer's specification
- Editable production files, so the next change does not start again
- Menus, collateral and signage prepared as a set, not one at a time
- Printer and vendor coordination where it is part of the engagement
Experience
Guest-facing work for international hotel brands, made with partner agencies.
- Menus & F&B
- Guest touchpoints
- Weddings & banquets
- Monthly campaigns
- Signage & OOH
- Exhibitions
Experience across leading brands
- Courtyard by Marriott
- Crowne Plaza
- DoubleTree by Hilton
- Fairfield by Marriott
- Hawthorn Suites by Wyndham
- Holiday Inn
- Hyatt
- Le Meridien
- Marriott
- Radisson
- Ramada Encore by Wyndham
Selected hospitality work was delivered in a B2B, partner-led or white-label capacity in collaboration with other agencies. Brand names are shown solely to represent CG iNK’s experience across the hospitality sector and do not necessarily indicate a direct contractual relationship with CG iNK.
How this starts
It starts with a walkthrough, not a pitch
We spend a full day on the property and meet it the way a guest does — arrival, room, breakfast, restaurant, check-out. You get a written account of what we found, hour by hour, whether or not you ever work with us.
- A day on the property, from arrival to night audit
- A written account of what a guest actually meets
- What we would fix first, and what we would leave alone
- What we would run ourselves, and what we would coordinate
What a walkthrough actually looks at
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Guest experience
What the property feels like to arrive at, cold, as a stranger.
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Rooms
What the room promises online against what it delivers at 3pm.
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Housekeeping
Whether the standard is written down, and whether anyone checks it.
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Food & beverage
The menu, the service language, and what the kitchen is actually good at.
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Staff
Who was trained, who was told, and who was left to work it out.
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Brand
Whether the property looks like the price it is asking.
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Booking journey
Every step between wanting to stay and having a confirmation.
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Digital systems
The website, the channels, and what they do and do not talk to.
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Operations
What happens on the days nobody senior is in the building.