Services · THINK · Brand & Strategy
Brand identity & graphic design that holds together everywhere.
Brand identity and graphic design — the name, logo, type, colour and rules that make a business look as good as it is, everywhere it appears.
An identity is not a logo and a colour. It is the set of decisions that make a dealer board, a pack, an invoice and a post look like one company — and the rules that let a printer, a sign-maker and a social team follow it without asking.
Who it is for
For businesses that have outgrown how they look.
Businesses launching a brand, repositioning an established one, or tidying an identity that has drifted across dealers, packaging, vehicles and screens.
Industries we do this for
Building Products & Materials, Food & FMCG, Jewellery & Luxury, Manufacturing & Industrial
What usually goes wrong
- 01
The logo exists, the brand does not
Type, colour, layouts and rules, so every dealer board, pack and post looks like one company.
- 02
Every vendor makes it look different
Guidelines and ready templates that printers, sign-makers and social teams can follow without guessing.
- 03
It looks smaller than the business is
An identity built on what is genuinely true about the business, so buyers judge it by its real quality.
What you get
Deliverables
Identity starts from what is genuinely true about the business, not from a mood board. The work ends in a system a team can use: files, templates and guidelines for print, packaging, signage, social and the website.
- Brand positioning and message
- Logo and identity system
- Typography and colour
- Brand guidelines
- Stationery and templates
- Graphic design for print, signage and social
How it works
From brief to live
- 01
Business truth
Products, buyers, competitors: what makes this business different.
- 02
Direction
Two or three routes, each with its reasoning, shown in use.
- 03
System
The chosen route built into a complete, consistent system.
- 04
Roll-out
Guidelines, templates and the first real applications.
Working together
Project or retainer
- Project — Fixed scope, with a written brief, timeline and deliverables.
- Retainer — Ongoing graphic design, reviewed every month.
Part of THINK
Positioning, identity and the material a sales team actually carries — profiles, catalogues, packaging and presentations. Brand & Strategy
Often paired with
Packaging Design, Website Design & Development