For years, performance marketing has been viewed through a narrow lens—clicks, conversions, cost-per-lead, and ROAS. Numbers that speak directly to revenue. But ask any seasoned
In today’s digital-first world, there’s a compelling conversation happening in boardrooms, coffee shops, and startup Slack channels:“Should we build the founder’s brand or the company
Most businesses run ads. Few build performance.The difference? It’s like comparing a loudspeaker to a smart assistant—one talks at people, the other responds with precision.
Not passive silence.Not silence out of confusion.But intentional, strategic, insight-driven listening. That’s where modern digital marketing begins.And that’s why CG iNK has become known as
